Soft Power Index 2024 Ranking

Soft Power Index 2024 Ranking. South africa has dropped three places, falling to a record low of 43rd, in brand finance’s 2024 global soft power index, indicating that the country has struggled. The united arab emirates has achieved a global soft power index score of 52.0 this year, earning it 15th place in the ranking, up two spots from 17th in 2021.

Key findings of the global soft power index 2024: The uae has maintained its position as a leading soft power in 2024, securing 10th place in the brand finance soft power index.